How the Facebook Social Plugin can ruin your business

Recently I have seen more and more websites utilizing the facebook social plugin.  Let’s look at why this is a HUGE mistake. First, what is the Facebook Social Plugin? It’s a simple tool that you include on your website, showing fans of your business page....

Meta Tags; Say What?

What is the fascination with the Keyword Meta Tag?  In November of 2008 I wrote a blog about Meta Tags.  I figured by now, clients would have stopped asking for “Keywords” or “Meta Tags”, or at least for the reasons that they do.  I find that people ask me about meta...

Domain Kiting – aka Domain Stealing

  What is it? Domain kiting is a phenomenon that occurs when an internet company finds out that a domain is searched for and buys it, holding it hostage for additional funds. They truly have no use of the domain but to resell it to someone that wants it.    How does...

Content Strategy – Step VI: Maintenance

This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning. Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration)....