Google Ads and AI – What You Should Know
Google Ads and AI – What You Should Know AI is nothing new for digital marketers. Google integrated AI into many of its ad features years ago. Responsive search ads use AI to dynamically identify the best combination of headlines and descriptions based on the...
Google’s AI Overviews Feature Is Live – What You Should Know
Google’s AI Overviews Feature Is Live – What You Should Know AI. It’s everywhere these days. And if you haven’t heard, it’s even part of Google’s search engine results pages (SERPs.) According to Google, AI has been assisting Google Search in the...
Website Strategy: The 8 Keys to Driving More Traffic
Website Strategy: The 8 Keys to Driving More Traffic For today’s businesses, a well-crafted website strategy is a necessity. Unfortunately, the phrase “if you build it, they will come” doesn’t apply to launching a new website, but a strong website strategy will set...