Content: Paid vs. Organic – The Basics
Nothing stimulates heated discussion among marketers more than the age-old question: paid versus organic content – which works better? But savvy marketers will tell you that that’s not the real question. What every business should be asking is “How does paid and...
Should I Optimize My Facebook Business Page?
The answer is… YES! According to a recent study by D/O Digital, 58% of consumers who plan to buy products in-store, visit a business’s Facebook page before they buy. The main reason consumers view your Facebook Page is to see what others say about your products...
Are Your Business Listings working Hard Enough?
If you’re a geographically-based business, such as a retail store, a restaurant, or a community-based bank, for example, you know how important it is to provide your customers with essential information about your business, such as location and hours. In fact, it...
Why Do Good Websites Cost So Much?
We’ve all heard the nightmare stories about companies with low-cost websites built by a family member or friend because they’re “good with computers” and “know all about the Internet.” Maybe you’ve even succumbed to the lure of the thousand-dollar website yourself...
