How to Determine the Marketing Budget for Your Business
How to Determine the Marketing Budget for Your Business Determining the right marketing budget for you business can be difficult. You know you need to invest in marketing to build awareness and increase sales, but many businesses struggle to arrive at an exact amount...
3 Ways to Protect Your Business From Email Fraud
3 Ways to Protect Your Business From Email Fraud It happens to everyone. You receive a new email that appears to be from a person or company you know, yet you weren’t expecting it. Is it real? Or could it be email spoofing? Email spoofing—a technique attackers use to...
Top Three Reasons Your Business is Losing Leads
Top Three Reasons Your Business is Losing Leads Marketers are under more pressure than ever to produce results with their advertising. Proving value — or return on investment (ROI) — is easier than ever, thanks to digital. But still, many leads don’t get assigned to...
How to Create a Voice for Your Brand
How to Create a Voice for Your Brand Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and...