How Do I Manage My Online Reputation?
The importance of online reputation management cannot be understated. Thanks to a growing number of online review sites and social media platforms, it’s easier than ever for customers and clients to post their comments and criticism online. And, as many...
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Content: Paid vs. Organic – The Basics
Nothing stimulates heated discussion among marketers more than the age-old question: paid versus organic content – which works better? But savvy marketers will tell you that that’s not the real question. What every business should be asking is “How does...
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Should I Optimize My Facebook Business Page?
The answer is... YES! According to a recent study by D/O Digital, 58% of consumers who plan to buy products in-store, visit a business’s Facebook page before they buy. The main reason consumers view your Facebook Page is to see what others say about your...
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Are Your Business Listings working Hard Enough?
If you’re a geographically-based business, such as a retail store, a restaurant, or a community-based bank, for example, you know how important it is to provide your customers with essential information about your business, such as location and hours. In fact, it...
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Why Do Good Websites Cost So Much?
We’ve all heard the nightmare stories about companies with low-cost websites built by a family member or friend because they’re “good with computers” and “know all about the Internet.” Maybe you’ve even succumbed to the lure of the thousand-dollar website...
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