How to Create a Voice for Your Brand
How to Create a Voice for Your Brand Smart. Friendly. Hip. Like people, all brands have personalities. And that personality shines through in your brand’s voice. What does the content you create say about your organization? And how can you make it more authentic and...
Effective Strategies to Help Your Website Rank at the Top of Local SEO Results
Effective Strategies to Help Your Website Rank at the Top of Local SEO Results All small and mid-sized businesses know the power that Google holds over your marketing — and your bottom line. As of 2020, Google remains the leading search engine worldwide with a desktop...
5 Must-Do Website Updates When Reopening After COVID-19
5 Must-Do Website Updates When Reopening After COVID-19 Using the Web to Communicate Your PlansIf you’re ready to reopen, it’s time to embrace communication. Your website is a great place to get the word out about your plans. Here are 5 areas on your site to focus on...
Facebook Groups vs. Facebook Pages: How to Choose Which is Right for Your Business
There’s no question Facebook is a powerful social media platform. According to recent statistics, It has more than 2.8 Billion monthly active users, making it the leading social platform reaching 59% of social media users. That’s why more than 200 million small...
Steps to a more Secure Site with HTTPS, SSL and Updated Signatures
If you’ve ever visited a website and had the “Your connection is not private” notification pop-up, you know first-hand the impact it can have. It creates fear with the site visitor and in turn hurts the business’s brand. Secure sites, on the other hand, make a site...
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