8 Ways to Boost Engagement with VideoVideo content has emerged as one of the most powerful tools that you can use to effectively engage with your audience, boost your brand trust, and ultimately, help grow your business. It's an engaging and versatile medium that...

Google Ads and AI - What You Should KnowAI is nothing new for digital marketers. Google integrated AI into many of its ad features years ago. Responsive search ads use AI to dynamically identify the best combination of headlines and descriptions based on the user’s...

Google's AI Overviews Feature Is Live - What You Should Know AI. It’s everywhere these days. And if you haven’t heard, it’s even part of Google’s search engine results pages (SERPs.) According to Google, AI has been assisting Google Search in the background for years....

Website Strategy: The 8 Keys to Driving More Traffic For today’s businesses, a well-crafted website strategy is a necessity. Unfortunately, the phrase “if you build it, they will come” doesn’t apply to launching a new website, but a strong website strategy will set...

Website Specs: Avoid Surprises in Your Next Website BuildIn website design and development, there's a term that often gets tossed around but seldom understood - website specifications or 'website specs'. Much like the blueprint to a building, website specs serve as...