Transitioning to GA4: What Is It, Benefits & How to Switch to Google Analytics 4Are you using Google Analytics 4 (GA4) yet? If not, you’re behind the curve — but you still have time to install it before it’s too late! The latest version of Google Analytics is...

Who Should Spearhead Your New Website Project on Your Internal Team?When it comes to launching a new website, there are a lot of moving parts. From developing the content strategy and user-friendly design to managing the project timeline and budget - you should be...

Website Specs: The Key to Keeping Your Project on TrackWebsites have a shelf life. From changes in your brand to changes in web trends, the website you had a few years ago probably isn’t serving you as well as it could. That’s why most small-to-medium-sized businesses...

How to Determine the Marketing Budget for a Small or Medium-Sized Business Determining the right marketing budget for a small-to-medium-sized business (SMB) can be difficult. You know you need to invest in marketing to build awareness and increase sales, but many...

3 Ways to Protect Your Business From Email FraudIt happens to everyone. You receive a new email that appears to be from a person or company you know, yet you weren’t expecting it. Is it real? Or could it be email spoofing? Email spoofing—a technique attackers use to...