8 Ways to Boost
Engagement with Video

Video content has emerged as one of the most powerful tools that you can use to effectively engage with your audience, boost your brand trust, and ultimately, help grow your business. It’s an engaging and versatile medium that helps simplify complex ideas. Your audience can watch, read captions, or just listen – it’s their choice! That’s the power of video content.

Plus, did you know that video content sparks more engagement on social media than any other type, making it a vital tool for boosting brand awareness? That’s because motion captures attention like nothing else.

Video content is a magnet for the eyes, whether it’s autoplay videos or animated gifs. But it goes beyond just grabbing attention – it stirs emotions and connects deeply with viewers. Let’s explore the opportunities in the world of video content.

The Impact of Video Content: A Look at the Numbers

The effectiveness of video content isn’t just theoretical — it’s backed by compelling statistics.

On average, people watch 17 hours of online video content per week. (Imagine how getting some of those video views would impact your brand!) Furthermore, explainer videos have proven particularly effective, with 96% of people watching them to learn more about a product and 89% being swayed to purchase after doing so.

8 Types of Videos to Engage Your Audience

Different types of videos serve different purposes, each contributing uniquely to your overall content strategy:

Promotional Videos: These videos showcase your product or service in a persuasive way, making them ideal for boosting brand awareness on social media and your website.

  • Ideal For: Sales, product launches, eCommerce
  • Benefit: Boosts brand awareness and helps drive revenue.

Corporate Videos: These videos tell your brand’s story — who you are, what problems you solve for customers, and more. They can be repurposed into smaller snippets for use on social media.

  • Ideal For: B2B Companies, service-based businesses, Businesses with a compelling backstory and/or mission
  • Benefit: Builds trust and credibility.
Behind-the-Scenes Videos: Social media users love getting a sneak peek into how things work behind the scenes, whether it’s a production line or a day in the life of an employee.

  • Ideal For: Companies with a very visual process like manufacturing, medical, and construction
  • Benefit: Creates transparency, interest, and trust.

Explainer Videos: These quick and digestible videos explain a certain concept or product and are used throughout various marketing materials. They are often created as motion graphic or 2D animation.

  • Ideal For: Any company
  • Benefit: Explain your product/service in an easy-to-digest way.

Slideshow Videos: A cost-effective option, these videos combine static imagery and text with music to communicate your message.

  • Ideal For: Companies on a budget.
  • Benefit: Allows you to incorporate video into your marketing at a low cost.

Instructional Videos: Step-by-step guides that “teach” customers how to use your product or service. According to TechSmith, 83% of people prefer videos for instructional content over text/audio.

  • Ideal For: Complex products, tech products, online platforms, SaaS, and medical products or processes
  • Benefit: Teaches your customers how to use your product or follow your process.

Testimonials/Case Studies: Hearing directly from a satisfied customer is impactful. These unscripted, interview-style videos provide authentic feedback about your product or service.

  • Ideal For: Any company.
  • Benefit: Provides social proof that your product or service works.

Company Culture Videos: When recruiting, culture videos offer potential employees a glimpse into your company’s ethos, featuring real employees sharing their experiences.

  • Ideal For: Companies who use their culture as a selling point to recruit talent
  • Benefit: Attract the right kind of employee for your business.

Transform Your Brand with Video Marketing Today

Video marketing can reshape the way your business communicates and engages with your audience. By leveraging the different types of videos and understanding their unique benefits, you can create a more engaging, emotional, and effective user experience across all platforms. The rise of video content is here to stay, and embracing it is key to staying competitive in today’s digital landscape.

Ready to take your brand visibility, engagement, and conversions to the next level? inConcert’s video marketing services are designed to help you do just that. Our team of creative experts will work closely with you to craft compelling video content that resonates with your audience and aligns with your brand values. Don’t let your business fade into the background – embrace the power of video and make your mark in the digital world. Contact us today to get started on your video marketing journey!

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