Our Staff


Matt Ward

With experience as a software quality assurance analyst, Internet services professional, and entrepreneur working for and with a Who’s Who list of major regional and national companies, Matt is a web and social media expert, thought leader, and sought-after speaker. He has delivered informative how-to presentations at a wide range of events, including appearances at a number of regional chambers of commerce, business expos, corporations, small business associations, and other business groups.

As the commander-in-chief of inConcert Web Solutions, Matt oversees the direction of the company, manages sales personnel, and develops search engine marketing strategies for clients. Since founding the company in 2002, Matt has successfully directed inConcert’s daily operations and growth.

In September 2011, Matt was honored by the Worcester Business Journal as one of the “40 Under 40” top area business leaders – forty professionals under the age of forty chosen for their outstanding leadership and dedication both in their industries and their communities.

As a thought leader with extensive expertise in web development, Internet strategies, and social media promotion, Matt is a frequent contributor and interviewee for many local and regional publications and professional organizations, including the New England Real Estate Journal, the Worcester Business Journal, The Gardner News, and the Connecticut Business and Industry Association. In 2015 Matt was awarded Chamber Business Person of the Year!

Prior to founding inConcert, Matt worked for international web portal powerhouse Lycos where he worked with industry giants such as Google, Yahoo!, and MSN to develop a keyword bidding management system for the pay-per-click industry.

View Some of Matt’s Articles Here:

Worcester Business Journal – June 22, 2009 (10 Things I Know About … SEO)
Worcester Business Journal – August 20th, 2007 (Making Each Click Count)
Worcester Business Journal – December 24th, 2007 (Web vs. Blog Platform)
New England Real Estate Journal – June 2007
Construction Business Owner – February 18, 2008 (4 Ways to Increase Web Traffic)
Fundraiser.com – February 18, 2008 (Staying In Touch with the Power of Email Newsletters)
Worcester Business Journal – March 17th, 2008 (Online Newsrooms)
Quoted in Article: Bouncing Around With Website Metrics – June 7, 2012
Worcester Business Journal – May 9, 2011 (10 Things I Know About… Selecting A Web Design Firm)
Worcester Business Journal – November 21, 2011 (10 Things I Know About… Good Web Design)
Quoted in Article: Businesses Cozy Up To Social Media – March 19, 2012

Listen to Matt on the CBIA Business Minute:

CBIA Business Minute 1(mp3)
CBIA Business Minute 2(mp3)
CBIA Business Minute 3(mp3)
CBIA Business Minute 4(mp3)
CBIA Business Minute 5(mp3)

When Matt is not hard at work, you can find him playing Texas Holdem Poker, surfing the web, or watching/playing his all time favorite sport: football. And speaking of football, one surprising fact you probably don’t know about Matt is that he played football in high school against former New England Patriot tightend Kyle Brady!


Mark Smith
General Manager/Senior Project Manager

A dream is just a dream. A goal is a dream with a plan and a deadline.

Meet Mark. Mark is our General Manager and Senior Project Manager. Mark has over 35 years of production and project management experience, nicely complementing the reputation of inConcert. Mark started his career at the age of fifteen in the multi-media field, developing audio-visual presentations for companies all over the country. After 20 years in multi-media, Mark spent the next ten years as a graphics and print production manager in the print industry.

With inConcert for going on 10 years now, Mark has been instrumental in the growth of the company. His extensive experience in design, marketing, and business development have guided him in developing our proprietary 70 step website production process, establishing company policies and procedures, and overseeing the implementation of the company’s various development projects and marketing strategies.

Accustomed to meeting tight deadlines, Mark is focused on delivering web and print projects on time and within budget. He takes great pride in providing exceptional, proactive customer service.

One thing you might not know about Mark is that he is originally from the Athol-Gardner area, but spent twenty years of his life in the Tampa Bay area of Florida. He enjoys time with his family, music, muscle cars, home renovations, sports collectibles, flea markets, and playing Texas Holdem.

Tom Coleman
Sales Support and Marketing Coordinator

Expect nothing and everything is a gift!

Meet Tom. Tom works closely with Matt to ensure timely estimates for all your web, print and promotional needs. Tom has extensive customer support background and is frequently on the phone helping clients with their orders. He has an All Star Customer Services Training Certificate and his experience makes him an asset to the inConcert team. In Tom’s words, “Everyone works hard at producing a great product and taking pride in helping the customer.” Tom also has a background in printing and sign making which complements inConcert’s promotional services. Tom works closely with out plan clients as out Content Manager helping them organize and schedule marketing content— he makes sure your blog posts and Keyphrase specific content gets written and sent to you on time.

Tom is a big fan of the outdoors and loves to spend his time skiing, hiking and camping. He recently canoed 100 miles during his 7 days on the Alagash River with family and friends! While working, Tom often jams to tunes from Sting, Rush, Casting Crowns and Stevie Ray Vaughan. His favorite movie is Forrest Gump and his favorite food is everything his wife cooks!

Rani Colbert
Graphic Designer and Assistant Project Manager

The problem with internet quotes is that you can’t always depend on their accuracy- Abraham Lincoln

Meet Rani. As the inConcert Graphic Designer, Rani likes to “make things pretty”. She works closely with our Clients and within our Development Team for all design needs. When Mark’s not around, Rani stands in to coordinate production.


Rani moved to Massachusetts in 2008 from Charleston, South Carolina where she wore many hats over the nine years there (as most do in the non-profit world) as Graphic Designer, Historic Tour Guide, Membership Director and Communications Manager… and she claims bragging rights over the ability to drive draft horses four-across!


Rani loves to roller skate and did so with a local Roller Derby league for 3 years! She enjoys learning to ski, 4-wheeling, and painting with mix media. Her favorite pass-time is taking her two daughters camping and swimming every available warm day.

Carol Parent
Administrative Assistant

“For God didn’t send His Son into the world to condemn the world, but that the world, through Him, might be saved.” – Jesus

Meet Carol. Carol is our administrative assistant and has the pleasure of assisting the General Manager, CEO, and Bookkeeper with day-to-day tasks that help us maintain a high level of customer support and satisfaction while contributing to a profitable working environment. “I love the inConcert philosophy and vision and especially enjoy my coworkers. This company is definitely ‘team-oriented’ and everyone helps each other as needed.”

Carol comes from a hospitality-industry and service-oriented background, as she and her husband owned local restaurants and convenience stores. Because of this, she is able to bring many years of customer service and employee-relations experience as well as having a real-world view of what it takes to keep a business going and growing.

Carol is always there to offer a smile and a word of encouragement to all of the office staff…at all times! She is very much a family-oriented person and loves spending time with her 3 grandchildren. In addition to that, she enjoys playing Scrabble Sprint, reading, and horseback riding. An interesting fact about Carol is that she was kicked in the face by her horse and lived to tell about it even though the doctors kept saying they didn’t understand why she wasn’t killed! She’s thankful for each day.

Karin Morin
Plan Client Customer Service Representative

Happiness is a choice.

Meet Karin. Karin is one of our Plan Client Customer Service Representatives. She works with the Content Manager to coordinate the addition of content specific to our client’s websites. This insures that the content is written and posted in a timely fashion. She, also, facilitates the implementation of change requests submitted by clients.

Karin also handles a lot of our bookkeeping and financial business. In 1979, Karin graduated with Highest Honors from Middlesex Community College with an Associate’s Degree in Accounting and then went on to further her education at Bentley College. In 1981, Karin graduated with Honors, receiving a Bachelor’s Degree in Accountancy from Bentley College. After graduating from Bentley she took a position with a J.J. O’Brien and Sons, Inc, as their controller. After eight years, she moved on to working in the Accounting department of Emerson Hospital. Other positions she has held have been tax preparer for H & R Block, full-charge bookkeeper for Open Arms Nursing Home, as well as, a trade show exhibit manufacturing company, Wide Angle Marketing. Karin, also worked part-time as an accounts payable clerk for Mott Iron Works. Karin is always there to lend a helping hand, even if it’s not related to work, which is why she received our Employee of the Month award in March of 2009. She enjoys watercolor painting, scrapbooking, crocheting, sewing, cooking, birdwatching, and rubber stamping. An interesting fact you may not know about Karin is that after living most of her life in Massachusetts, she now lives and telecommutes from Arizona. Karin tends to relate life to old songs…she’s even been known to sing a few bars!

Jim Schakenbach
Content Writer

“Start where you are. Use what you have. Do what you can.” – Arthur Ashe

Meet Jim. Jim works with our clients to determine and develop site content that truly speaks to their market about what they do. Our clients love working with Jim because in addition to providing excellent content writing services, he’s always here to offer a good laugh. Jim has a Bachelor of Arts degree in Journalism from Washington & Lee University. He has also owned and operated two advertising and marketing communications agencies before returning to writing full time.

In addition to being an avid writer and reader, Jim has an adventurous side as well. He is a year-round outdoorsman who loves canoeing, kayaking, hiking, snowshoeing, and backpacking. He’s also a certified Emergency Medical Responder with is town’s Community Emergency Response Team as well as the public information officer and fire photographer for the Holden Fire Department.

Greg Whitehead
SEM/WMP Web Developer and Customer Care Representative

“Insanity: Doing the same thing over and over again and expecting different results.” – Albert Einstein

Meet Greg. Greg previously worked with us when we first started out as Central Mass Web Design. He is now back working as one of inConcert’s web developers, dedicating the majority of his time to analyzing and updating our Search Engine Marketing/Web Maintenance Plan client websites. He is always there to make requested changes and offer his advice about what our SEM/WMP clients can do to generate more traffic to their websites and get their search engine rankings up. Our clients can feel confident in Greg’s abilities because he has been developing code since 1996 and has an Associates Degree in Computer Information Systems from Mount Wachusett Community College. When he’s not hard at work he thoroughly enjoys playing billiards! One thing you might not know about Greg is that he has a son named Loki.

Jon Skinner
Web Developer

“May the wings of liberty never lose a feather.” – Jack Burton

Meet Jon. Jon hadn’t touched code until he learned to stop worrying and love web development at Mount Wachusett Community College where he graduated with associate degrees in both Print Design and Web Design. Before he came to inConcert, Jon worked at MWCC as an aide in the design labs where he spent time developing the design department’s site. Here at inConcert, Jon works with SEM and WMP clients to update and make changes to their sites. Like most millennials, he’s got Facebook and Twitter figured out so he also helps manage social media and content marketing.

While working, Jon enjoys listening to podcasts like This American Life and 99% Invisible. You wouldn’t expect it but Jon knows how to throw a mean yoyo! He can walk the dog and ‘around the world’ like the best of them. His favorite color is #1ce1ce.

Julie Spain
Social Media Marketing
The Social Julie

First, the fun stuff! I take to heart the mantra of “dance like no one is watching” (and that goes for singing as well) and am an unapologetic chocoholic. As an avid night owl, coffee can always be found in my trusty mug! Ever watch the movie, “My Big Fat Greek Wedding?” That’s my family dynamic with a bunch of passionate, loving, loud, crazy, incredible Irish/Italians. My family is my everything. This is why I love working for and cultivating close relationships with small businesses as many of them are family or operate like one.

Now, the important information… After graduating Bryant University with a Bachelor of Arts in Communication I started my career with the Target Corporation as an Executive Team Leader. I quickly learned that social media served as a great resource to recruit talent and engage the community in my volunteer activities. After leaving Target, I continued to use social media with my sales and marketing career. I created and managed the social media sites for my employers, raising brand awareness, sales, and consumer engagement.

My passion for social media and building relationships lead me to create The Social Julie to help fellow entrepreneurs and small businesses grow while cultivating valuable, loyal customers. Honesty and integrity is the foundation for any successful business relationship. I place great value and emphasis on this foundation while helping you to clearly share you brand, business goals, services, and products on social media.

Challenges are exciting and welcomed, not feared.

Carolyn MacCloud
Digital Marketing Specialist

We believe in finding people who compliment our business and who believe in our same core values. We are proud to have partnered with Carolyn MacCloud to help head up our email marketing. Carolyn is a seasoned professional with more than 25 years of strategic marketing experience. Over the years she has won several marketing awards for her work. She is passionate about helping businesses and has worked with B2B, B2C, Non-profits and businesses of all sizes from startup to fortune 500s.

Carolyn met us while she was working at Constant Contact. As a Marketing Manger at Constant Contact for almost 2 years, she knows the ins and outs of email marketing. Clients who work with her on average have a 10% higher open rate and click through rate on their emails than the industry standard. She is knowledgeable on industry trends and knows what works to help you achieve the results you’re looking for.

When you sign up for any of our email marketing plans, Carolyn will be the one working with you.

Carolyn is a native Coloradoan, passionate about helping small business, mother of six and loves the outdoors. We know you will enjoy working with her.