Search Engine Optimization

Currently, in the digital age where information technology has taken a firm hold of the globe’s attention, numerous online businesses/companies are prioritizing effective web strategies. From the looks of it, they face a forceful resistance from the web marketplace. With an array of tools and techniques at their disposal, pinpointing and employing the right methods of contact creation, lead generation, and conversion is most usually too overwhelming. Can you guess a particular instance or tactic that can push you in the right direction towards achieving all the three objectives above? That’s right! Being a well ranked, top listed website on the most popular search engines. That brings us to the question of how to be a ranked website on google?

GoogleMobileUpdatesIt’s Spring 2016 and I wanted to take a brief moment and give you some information on the Google Mobile Update. As you may be aware in April 2015 Google did a major update regarding websites and mobile compatibility.  They basically said, your website would not show on the mobile search results if it was not passing their mobile responsive test. This major announcement resulted in many people jumping on board to update their websites. This announcement forced us to change our mobile website policy here at inConcert!  Prior to this time, a mobile responsive website was “optional” to the business owner.  Effective last year, at the time of this update, we now produce all websites in a responsive form.  This results in the website passing the Google Mobile Responsive test. ….which is a good thing.

How Does My Website Rank?“How does my website rank?” is a question we hear often. With so many companies and organizations turning to the web to engage in online marketing and gain visibility, “how does my website rank?” is not just an important question, it’s a vital one for success. Getting found online is so important these days that many firms base their ability to reach and influence potential customers and clients solely on their Google search engine ranking. In fact, recent research has revealed that 93 percent of all buying decisions begin with an online search. So, if you’ve asked the question “what’s my website ranking?”  you’re not alone. Search engine optimization is both an art and a science designed to help website owners better position their websites to be found, with the goal to appear as high as possible in search results, preferably on page one. Anything less than that means the answer to “how does my website rank?” will be “not that good.”

SEO vs. Paid Search Marketing: Which is better in the long run?Let’s face it, paid search marketing can seem like a quick and easy way to be listed on Google and other search engines and get some visibility on the web. Just pick your keywords, spend some cash, then sit back and wait for the results to start rolling in. Sounds great, right? It might, if you don’t mind spending a lot of money. The truth is, search engine optimization (SEO) is a better option in the long run. It can help you reach the right people with the right keywords without having to fork over an arm and a leg to do it. Done correctly, SEO delivers a powerful bang for not a lot of bucks. The secret is garnering valuable “organic” results on Google, Bing, Yahoo, and other major search engines -- results that are produced by web users typing in search terms that cause your website to be listed without anyone having to click an ad or paid-for listing. Paid search marketing requires you to pay for every click on your web link in a special section of the search results page. While that can produce a lot of results in a relatively short period of time, that can also add up to a lot of money for often dubious results that can include any number of unqualified “leads” who may or may not be really interested in what you have to offer.

What do you mean it's a Bad Idea to have an IFrame?I often come across websites that have an IFrame in them. IFrames, for those who may not be aware, are a rather simple solution to pulling content from one external website, into the current website you are viewing. Within minutes a programmer, web developer, or high school student can add an IFrame to any website. So here is what you need to know! This is a REALLY BAD IDEA. Why you ask...because Google knows that these 2 websites are not the same. Google will

mobile friendly resultsHave you heard of the recent changes Google has made for Google Search on mobile devices like phones and tablets? First off, these changes reflect the kind of attitude that has shifted towards mobile devices. These days, compatibility is the number one focus for all devices, not just desktop computers and other big screen devices. Websites that are mobile-friendly are now the industry standard. Everyone has used Google or least heard of the top search engine of all time. Google has a lot of clout when it comes to shaping the way people use the internet. The recent changes to Google mobile search are part of an effort to always deliver the most pertinent and accessible information possible. This means that when you're on your phone, you'll get results that are the most relevant to you. This also means that mobile-friendly websites will rank higher in order to give you the best experience possible. The Google bots that review websites look at a few factors in order to determine if a site is mobile-friendly: