If you’re a geographically-based business, such as a retail store, a restaurant, or a community-based bank, for example, you know how important it is to provide your customers with essential information about your business, such as location and hours. In fact, it wasn’t too long ago that most local businesses could do very well with just phone directory listings and maybe a Yellow Pages ad to attract and inform customers. But, my, how times have changed. Today, buyers can summon a library’s worth of information about businesses, products, and services with just a few clicks on a mobile device.
Consumers are no longer interested or willing to look up information the old-fashioned way. They want information-rich listings that provide a faster, better understanding of the businesses they’re considering doing business with – descriptions, photos, service listings, menus, and reviews.
As a small- to-medium-size business (SMB) owner, you may be thinking “well, I’ve done pretty well with my local listings and word-of-mouth. I’ve got ads and banners on the Web. People know who I am, where I am, and when I’m open.” And that may be true. But research has shown that businesses using more comprehensive, rich listings have benefited from over 300% more search results, over 200% more Yelp page views, and over 400% more listing views. That’s a significant advantage that cannot be ignored. The same study confirmed that enriching listings makes them more effective at engaging consumers. By adding a few simple pieces of information to their listings, businesses paint a fuller, more compelling picture for consumers. All of this is accomplished for very little effort or cost.
Enriching listings is a simple, powerful way for businesses across all verticals to increase impressions, views, and special offer clicks, which lead to increased in-store visitors. Rich listings also increase intent among visitors, who are better informed and have been exposed to additional marketing messages before walking through the door. However, creating richer listings is only half the battle. It’s equally important to ensure that all of your listings are coordinated to display the same message across all directories and reflect seasonal and/or promotional updates, such as expanded holiday hours. Of course, doing this manually can time-consuming and unreliable – are you sure you updated every listing and banner? Fortunately, you can take advantage of our fully-automated PowerListings service that enables you to update your geodata and promotional content on more than one hundred map, app, search engine and directory partners including Bing, Facebook, Foursquare, Mapquest, Yahoo, and Yelp.
We help businesses just like yours track their performance with exclusive analytics about their listings and customer engagement. It’s time for you to move beyond simple name, address, and phone number listings to take full advantage of the proven benefits of rich listings and turn the Web into an even more powerful marketing tool for your business.
Unmatched in reach and reliability.
Over 100 Global Publishers.
Our direct integrations with over 100 global publishers put you in definitive control of how your business listings appear — everywhere customers search.
↓ Are you curious about YOUR business?
73% of consumers lose trust in a local business when they find incorrect information about that business online.
How can we help?
It’s not just about correcting wrong information. You can get a clickable featured message, which you can use to highlight special offers or updates, on every one of your listings.
We can add rich content like your logo, staff bios, photos, and hours of operation.
Website SEO Marketing
Content. Content. Content.
At inConcert we believe the top priority in getting strong results from your website is to update your website with fresh content consistently.