Jim Schakenbach, Author at inConcert Web Solutions, Inc.

Content Strategy – Step VI: Maintenance

by Jim Schakenbach | Mar 30, 2011 | Content Writing

This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning. Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration)....

Content Strategy – Step V: Review, Revision, Approval

by Jim Schakenbach | Mar 18, 2011 | Content Writing

This step is where many projects become critically bogged down. Web developers are particularly susceptible to crippling delays at this stage as clients get stuck on details such as product specifications, third party endorsements or approvals, legal concerns, and any...

Content Strategy – Step IV: Content Creation

by Jim Schakenbach | Mar 4, 2011 | Content Writing

Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process. Does your company or organization have a standards manual or written...

Content Strategy – Step III: Content Resource Assessment

by Jim Schakenbach | Feb 25, 2011 | Content Writing

Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content: Who’s going to be writing the content? Where’s the information for it coming from? “Tribal knowledge” – the collective wisdom and experience of...

Content Strategy – Step II: Key Theme Development

by Jim Schakenbach | Feb 18, 2011 | Content Writing

This is where the heavy lifting begins. Before you even begin to write, you need to analyze several key factors that collectively form the addends of a simple equation, the sum of which is – you guessed it – the key theme that will anchor your content strategy: The...

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Content Strategy – Step VI: Maintenance

Content Strategy – Step V: Review, Revision, Approval

Content Strategy – Step IV: Content Creation

Content Strategy – Step III: Content Resource Assessment

Content Strategy – Step II: Key Theme Development

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