Tuesday Tip #4: Do I need to know my competition?

by | Jul 24, 2012 | Tuesday Tip

Another Tuesday, another tip! This week, Matt discusses a little bit about knowing your competition and figuring out what they are trying to rank for. This is an important step in making your website as powerful as possible. Take a minute and watch the video below!...

Content Strategy – Step VI: Maintenance

by | Mar 30, 2011 | Content Writing

This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning. Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration)....