What’s the deal with case studies?

There are many ways to showcase the talents and services that your company provides, no matter what they are. Whether you’re updating your blog with new articles or adding static pages to your website, case studies can be the perfect solution, especially for companies...

Five Advantages of Blogging

It’s a fact – companies who have blogs get more leads online than companies who don’t have blogs. If you are asking yourself if you can afford to blog, the real question is… can you afford NOT to blog? You will need to be patient, but as you build up content in your...

5 Poor Excuses for Not Blogging

Excuses, excuses. They’re so easy to make. Blogging is an important part of any SEO plan, yet so many companies and individuals make excuses instead of blog posts. Here are my personal five favorite reasons that people avoid blogging. Let’s start with number...

Using Your Blog As A Glossary

There is often a distinct gap of knowledge between a company and their clients. The people who work for the company quickly become experts in their fields because they experience the same problems or situations on a regular basis. Many clients may only encounter these...

Five Reasons Blogs Commonly Feature Numbered Lists

There are so many different styles of blogging that it can be hard to choose a style and stick with it for your company’s blog, especially if there are multiple people who update it. One popular method is the numbered list. Here are a few reasons that might explain...