Get the Best of Social Media, Part 2 (Twitter)

This is the second part of a four-part series about how to get the best of social media. Check out the first part about Facebook and stay tuned for the rest! What should I know about Twitter? Twitter is a fantastic tool for individual social outreach as well as a...

Get the Best of Social Media, Part 1 (Facebook)

So your company has decided to join the internet bandwagon and you want to create an online presence for your brand. The problem is, you have no idea where to start. There are a variety of different online channels that your brand can use to shine, so it helps to get...

How do I manage a social media crisis?

Social media has become an integral part of doing business online. With so many clients and consumers online, it’s easy for one upset customer to take a little problem and announce it to the world. If you don’t take the right steps to fix the problem, you may be doing...

Why are there so many social networks?

As a social media professional, I get asked a lot of questions about the different social networks. One common question that people ask is why there are so many different networks. “Wouldn’t it make more sense for everyone to be on one platform?” they ask. Well,...