Why are there so many social networks?

by | Dec 27, 2012 | Social Media

As a social media professional, I get asked a lot of questions about the different social networks. One common question that people ask is why there are so many different networks. “Wouldn’t it make more sense for everyone to be on one platform?” they ask. Well,...

Should I pay to advertise on Facebook?

by | Oct 4, 2012 | Marketing, Social Media

As an ever-changing service, it can be hard to keep up with all the new Facebook features. Does anyone remember Facebook Gifts, the first Facebook feature to involve payment? Just one dollar bought you a fake virtual item to post on a friend’s wall for all to see....