The Business of Avatars

The Business of Avatars

Aren’t Avatars the Blue People in that Movie? When you type ‘avatar’ into the Google search bar the first thing that comes up is James Cameron’s “Avatar” from 2009. A sci-fi movie about blue aliens basically. About 4 entries down you’ll get to the...

read more
Email Automation: How much is too much?

Email Automation: How much is too much?

In the world of email automation, and email marketing in general, we get asked a lot of questions. One glaring question that comes up often is – How much is too much when it comes to sending emails, and specifically automated emails?

I think that the answer to this lies beneath the layers of intent and purpose….frankly, it all depends. Here’s why.

read more
Five Tips to Make an Effective Lawyer Website

Five Tips to Make an Effective Lawyer Website

I want to share with you five tips that all lawyers and law firms need to have for an effective website. Did you know that your website is one of the most important marketing tools you have?

Take a few minutes to make sure your site measures up. I know that not having enough time is probably your biggest pain point, but believe me this is one step you can’t skip.

read more