Five Common Types of Facebook Fans

by | Oct 15, 2012 | Social Media

The more time we all spend on Facebook, the more aware we become of certain behaviors from our online friends. There’s always the band guy who invites you to every gig he books, the sports fans who post a running commentary of every game they watch, the girl who is...

Traffic versus Conversion

by | Oct 12, 2012 | Web 101

Lately I have had a number of people call me to talk about generating more traffic to their website.  It’s typically phrased as  “How can I get to the top of Google?” As I dig deeper into understanding why they want more traffic, I get to the root of...

Business lessons from the Red Sox and Bobby Valentine

by | Oct 10, 2012 | Branding

I watched from the sidelines this year (2012) with anticipation on what the Red Sox would do with manager Bobby Valentine, and not surprisingly they fired him the day after the season ended.  Was this a good business move?  I see this as a very interesting question. I...