WordPress is arguably the most widely used content management system (CMS) for website management, website maintenance, and website design…on earth! With the surge in WordPress websites over the past 5 years, there has been a lot of focus on the features. What used to be a super simple, easy to use, easy to navigate website management software, has turned into a robust software that has so many options it’s confusing to the end user.
Web developers can adjust accordingly and typically quickly. There is however a learning curve, to which the customer rarely ever wants to invest their valuable time into.
[Tweet “For @Wordpress customers…the struggle is real!”]
For Customers…the struggle is real! Many small business owners have turned to WordPress for ease of use. The fact that WordPress continues to add more and more features presents a very challenging problem for WordPress developers…how do they configure the User Interface so that it doesn’t confuse the entry level user? This is a pressing issue. We are seeing a large number of our clients, sending us changes to make to their website solely because they cannot remain current with the changes that WordPress is pushing out to the user interface. This results in confusion on the customer end.
When I meet with prospective clients now, we are discussing WordPress, and how they want to use it. More often than not, they are choosing to go with us and WordPress, but they are opting for us to maintain their website. The numbers are staggeringly high (to me)…close to 75% of clients are opting out of managing their website and instead just having us do the work. We are more than happy to help them. In fact…increasingly, WordPress maintenance including software updates to WordPress, is becoming the primary service we are offering to small business owners.
The user interface is imperative for anyone to use software properly, no matter what the software is for. WordPress needs to pay close attention to the updates that they are doing, to ensure that they aren’t confusing the intended user of the content management software. To alienate your clients….is to sink your business!
[Tweet “@wordpress To alienate your clients….is to sink your business!”]