Creating great content for your website is one of the cornerstones of effective online marketing. Surprisingly, creating content is often overlooked by many website owners – often because they are focused on the design and navigation of their website more than the words, graphics, and photos that go into it.
Think of it this way – building a website is like building a house. Your page design and site construction are the frame, walls, and roof of your house. But to make it livable, you need to fill it with furniture, carpeting and appliances – this is your content. See how important both design and content are to creating a valuable, effective website? And it goes beyond that.
Great content helps build value for your business or organization; it conveys the features and benefits of what you have to offer. It can even help establish you as an expert — or “thought leader” — in your field or industry, attracting more site visitors and potential clients or customers. To make your content even more effective, we recommend adding a blog that enables you to post tips and insights relevant to your business or organization and the audience it serves.
An added benefit of all this valuable content, of course, is better ranking in search results. Great content can be made even more valuable when you use appropriate keywords and phrases that will help you rank higher in search engines results, attracting more of the right prospects to your site.
Supercharge your website content with social media.
Once you have great website content, take it even further by sharing it on social media, such as Facebook, LinkedIn, and Twitter. Not only does your visibility online increase exponentially, but search engines favor websites with lots of appropriate links from other resources. All this great content, being found and shared in a variety of channels, increases your overall website visibility and value which, in turn, can help your business or organization succeed and grow.