Today, 94% of consumers and businesses search the internet before buying a new product or service. They submit their keywords for search and get a list of relevant websites in return. People tend to visit websites that are at the top of these lists, because they appear to be more relevant to their search. Most find their competitors at the top of the list. Studies show that if your website is not at the top of these lists, it will be difficult to be found by your customers online. If you’ve ever wondered why your competitor’s rank is better than yours, then know it’s because of a marketing technique called SEO.
SEO means Search Engine Optimization. This technique helps your website rank higher than the million other sites in response to certain keywords when searched. The search engine system collects information about every page on the web and can help people find exactly what they’re looking for.
When your page gets higher rankings, it helps more people able to find you. To get higher rankings, your website must have all the ingredients that search engines are looking for. This is where SEO can help! SEO looks for text, content, links, page titles and other pieces of relevant information contained in the HTML code of your website.
This way, when someone searches for “books”, the search engine will narrow the results to show pages that contain the word searched for. To get more business, your website has to be on the first page of all the major search engines for the specific keywords that are relevant to your potential customers. Without SEO, your site will be difficult to find online by your customers. In today’s competitive world, you need solid SEO techniques to get your site on the top of search results.
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This little video gives a great simple explanation to SEO.