Social media advertising is a must for any business looking for success in either the consumer or business-to-business (B2B) marketplaces. Social media use by virtually every demographic in every geographic region means that social media advertising for Boston, Massachusetts and elsewhere is a must-have marketing strategy, regardless of business size, industry, and location. In fact, according to a recent study, over 95 percent of marketers are currently using social media advertising.
At inConcert Web Solutions, our Boston, Massachusetts social media advertising services help businesses like yours:
- Increase brand awareness
- Improve brand loyalty
- Increase website traffic
- Improve search engine ranking
- Convert more leads into sales
- Create thought leadership and brand authority
Utilizing Boston, Massachusetts social media advertising as part of your marketing strategy will enable you to reach a much wider potential audience outside of your current customer base. Social media attracts a wide range of ages and interests so that you can attract a specific target audience based on the social media platforms you choose to use. Distributing your content across a variety of platforms enables these target audiences to organically reach your business. For instance, an older demographic profile might search for information about your type of product or service using a particular keyword on Facebook or LinkedIn (if they’re a business professional), but a younger millennial could search using a different social media platform entirely, such as Instagram or Snapchat because they search for products and services differently than someone older, with different interests and experiences. By marketing on social media and using social media advertising you can effectively open your business to any potential customers, anywhere in the world.
According to social media consulting firm Hubspot, 92 percent of all marketers have indicated that their social media efforts, including social media advertising, have generated more exposure for their businesses, while 80% of marketers revealed that their social media efforts increased traffic. With statistics like these, any organization that ignores the benefits of social media advertising for Boston, Massachusetts does so at its own risk.
If you’d like to know more about social media advertising for Boston, Massachusetts or anywhere else, contact the social media advertising experts here at inConcert Web Solutions. We’d be happy to help you launch and manage a successful social media advertising program!