eCommerce websites are the backbone of shopping on the Web today. As growing numbers of consumers realize the ease, convenience and speed of shopping on the Web eCommerce websites for Boston, Massachusetts and just about everywhere else are becoming critical sales and marketing tools for commercial ventures of all kinds. In fact, here in the US, more than 60% of consumers are purchasing goods online from the comfort of their home and this figure is increasing exponentially. And it’s not just consumers who are taking advantage of eCommerce. B2B e-Commerce transactions are estimated to increase from $889 billion last year to nearly $1.2 trillion by 2021, according to a recent Forrester Research study.
What makes a Boston, Massachusetts eCommerce websites so productive for sellers is the sophisticated shopping cart software that powers online transactions – a specialty of inConcert Web Solutions. A properly coded shopping cart solution makes it easy for customers to select products and make purchases while being simple and efficient for business owners to maintain and update.
eCommerce websites for business in Boston, Massachusetts that offer goods or services for sale need regular updating to keep products and prices current and ensure a satisfying shopping experience for the user. An eCommerce website designed and built by an experienced eCommerce development team can ensure that end-to-end eCommerce website management is seamless, transparent, and efficient.
Boston, Massachusetts and surrounding communities utilizing eCommerce websites enable businesses such as yours to stay open around the clock, 365 days a year. An eCommerce website doesn’t take sick days or vacation. In fact, eCommerce websites for your Boston, Massachusetts business can help you reduce operating expenses, including:
- Advertising & Marketing Cost: eCommerce enables you reduce your overall advertising and marketing spend, when compared to brick-and-mortar businesses. Online channels such as organic search engine traffic, social media traffic and pay-per-click are some of the more cost-effective ways to market eCommerce websites.
- Personnel: Automation of check-out, billing, inventory management, payments and other type of operational costs lower the total number of employees needed to run your ecommerce business.
To learn more about the importance of eCommerce in retail and B2B business and how to get started with your own eCommerce website for Boston, Massachusetts, contact the eCommerce specialists here at inConcert.