Why You Should Add Photos to Your Google My Business Listings
In the not-too-distant-past, when someone would search for a product or service on Google, they’d end up on that business’ website. That’s not as common today. Google increasingly tries to answer users’ questions right on the search results page. When this happens, it’s called a “no-click search,” and Google reports that 34.4 percent of all desktop searches result in no click, and on mobile, 62.5 percent of users never click on search results.
So how does your business stand out in this no-click world? Google My Business (GMB) local listings. It’s free to claim your profile but takes some thought to use it strategically. And it’s worth putting in the work because 78 percent of local mobile searches result in offline purchases.
What is one of the best ways to use your listing to catch the eye of local searches? Photos
Types of Images Google Wants to See
Google created a guide to photos explaining what types of images should be uploaded, such as:
- Strong exterior and interior photos
- Product photos of your most popular products
- Any common areas, such as reception rooms
- Management and team photos
- For bars or restaurants: include images of your most popular dishes
- For hotels: guest room images are a must
Three Tips To Make the Most of GMB Photos
Photos are engaging, especially when someone is trying to make a purchasing decision. Sixty percent of consumers say local search results with good images capture their attention and push them toward a decision. Here are some tips to make the most of your images:
Aim for quality. You want high quality, engaging photos. If you can, hire a photographer. If you take them yourself, be sure to consider different angles, good lighting, and well-thought-out shots. Also, make sure you are uploading in the correct format, size, and resolution.
Be authentic. You want your brand to shine through in your images, so use real images (not stock!) and don’t overall stylize. Consumers will notice if your images seem too perfect.
Optimize for SEO. Listings, like everything else with Google, is all about optimization. Be sure to use keywords in the image name and tag them appropriately.
Listings Require Attention
Remember, your GMB listing isn’t a one-and-done project. It requires constant nurturing. Just consider the fact you’re not the only one who can upload photos. Google’s local listings also allow user-generated content. So it’s a good idea to be checking into your listing regularly to manage images, respond to questions or comments, and invest in your overall online reputation.
If you need support claiming, updating, or enhancing your GMB listing, contact us. We love helping small, and mid-sized businesses use opportunities like local listings to convert searchers into customers.
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