Manufacturing, Marketing

Medical Component Specialists

Medical Component Specialists (MCS) manufactures high-quality medical components such as ortho-pins, mandrels, cannulated drills, and staples for orthopedic and interventional use. They were looking for a partner to increase their organic reach and drive qualified traffic to their e-Commerce site, where customers can purchase standard products or request quotes for custom parts.

About Manufacturing Marketing Plan

inConcert has built a strong, results-focused partnership with MCS to support their ongoing marketing efforts. With a dedicated Client Manager leading the way and a custom service plan, the team collaborates monthly on a variety of tactics to help drive results.

Strengthening Organic Visibility

Since starting working with MCS, we’ve been able to help them achieve significant gains in organic search performance. With a focus on high-quality content and technical SEO, organic KPIs are consistently in the green! For example, they consistently rank in the top three Google results in their target locations for key phrases like Medical Drill Manufacturing, Orthopedic Pin Manufacturer, and Precision Medical Components.

Converting Search Traffic into Results

A steady stream of qualified traffic is successfully translating into real business outcomes. Organic visitors are not only finding their site, they’re taking action! From quote and consultation requests, to lead magnets and online purchases, search traffic is playing a central role in conversion. In fact, 50% of form submissions are coming from organic search traffic. That’s the value of aligning content with customer intent.

Growing LinkedIn Followers and Reach

To further expand their digital presence, we’ve partnered together to create strategic content for their LinkedIn channel. Regularly posting value-driven information with the right mix of soft-sells have helped grow both reach and relevance in a very niche B2B market. Typical LinkedIn engagement rates for Manufacturing companies sits at around 4%, Medical Component Specialists enjoys a much higher engagement rate of 7%.