manufacturing, BRanding

Darmann Abrasive Products

Darmann partnered with inConcert Web Solutions to develop a fresh brand identity that reflects the professionalism, credibility, and innovative spirit that define their reputation, while positioning the company for continued growth and long-term success.

Key Facts

About This Branding Plan

Darmann’s original logo, while once effective, felt dated and no longer reflected the company’s forward-thinking nature. The reimagined logo introduces a modern, simplified design with bold typography and a refined icon, better representing their services. A flexible market logo system was also created, allowing individual divisions to adapt the brand for niche audiences while preserving strong overall brand consistency.

Original Logo

While once effective, Darmann's original logo showed signs of aging with a more traditional corporate feel. It did not fully capture the dynamic essence of their forward-thinking company.

Reimagined Logo

Darmann's new logo features a modern simplicity, showcasing bold typography coupled with an icon. The goal was to visually reflect their services in a refined, contemporary way.

Flexible Design

Darmann thrives in various niche sectors and it was important that each division be able to tailor the logo for their audience when necessary. A new Market Logo format empowers them to adapt as needed while maintaining strong brand integrity.

Establishing Logo Size and Consistency Standards

Mockup of a computer and mobile device with Medical Component Specialist branded graphics displayed.

branding guidelines

Darmann Abrasive Products

Visual Identity

Creating the Color Palette

Colors wield a subconscious symbolism, so it’s important that they’re selected intentionally. Given their global service area, the choice of a neutral palette became not just a design decision but a commitment to cultural sensitivity.

While sticking to their roots, Darmann proudly retains blue as their primary color, now with a deeper hue that radiates professionalism. This is paired with a sophisticated dark grey.

Introducing a secondary palette featuring olive green and light grey offers the perfect way to draw attention to essential information in their communications.

Visual Identity

Creating the Color Palette

Colors wield a subconscious symbolism, so it’s important that they’re selected intentionally. Given their global service area, the choice of a neutral palette became not just a design decision but a commitment to cultural sensitivity.

While sticking to their roots, Darmann proudly retains blue as their primary color, now with a deeper hue that radiates professionalism. This is paired with a sophisticated dark grey.

Introducing a secondary palette featuring olive green and light grey offers the perfect way to draw attention to essential information in their communications.

Pages from Darmann Branding Guideline_FINAL

Typography

Choosing Impactful Fonts

Since the Darmann logo would be showcased on a variety of materials such as manufactured products, print communications, and digital channels, it was essential that their logo used a clean, high-impact font. This allows for legibility at virtually any size. As their primary font, it is also used for headlines across all materials. To add versatility to their content, a secondary font provides an option for smaller body copy.

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Darmann Abrasive Products