Manufacturing, Signature Website
BJA Magnetics is a trusted global manufacturer of magnetic components and assemblies. Serving sophisticated and critical industries such as aerospace, military, and healthcare, the company needed to elevate their web presence to match their reputation as a dependable leader in the manufacturing space.
Key Facts
About This Manufacturing Website
BJA Magnetics is known for quality, efficiency, and precision in the magnetic components industry. But their current web presence wasn’t showcasing all that they had to offer or helping them grow their business. Collaborating with inConcert Web Solutions, the new custom Signature Site boasts engaging components including a video hero, custom blog design, and email signup. In addition, new custom content was optimized for both readers and search engines. Plus, BJA Magnetics now depends on inConcert for additional monthly content and email marketing services to help them reach their audience.
Seeing is Believing with Video
What better way to showcase your state-of-the-art facilities and expert engineers than through video? BJA Magnetics engaged inConcert for an on-location, all-day video shoot at their headquarters. The new video features team members, explains BJA’s unique services, and gives viewers a glimpse into what truly makes BJA Magnetics’ products and applications so powerful. The full-length video lives on their homepage and a shortened version displays as their hero visual at the top of the page.
Sharing Knowledge with Blogs
As an expert in the industry, investing in thought leadership is important. That’s why the site offers a custom blog design and a custom blog feed that keeps the homepage up-to-date with the latest content to increase engagement and knowledge sharing. In addition, BJA Magnetics partners with inConcert for monthly blogging to ensure their expert team has the opportunity to share insights and their audience has access to new content. Plus, it pairs nicely with their Amp National Content Marketing plan.
Engaging Audiences with Email
In the past, BJA Magnetics hadn’t invested in email marketing. But with the redesign came the opportunity to integrate an email sign-up form on high-priority areas across the website. With a growing, engaged audience, BJA Magnetics now partners with inConcert for monthly email marketing services. Tied in with their monthly blogging, the monthly newsletter keeps their email subscribers engaged and their brand top-of-mind to this high-priority audience.
BJA Magnetics: Harnessing The Power of Magnets with an Engaging Website
challenge and solutions
BJA Magnetics
The Challenge
Building Brand Awareness
BJA Magnetics has 35+ years of experience as a manufacturer of permanent magnet products and assemblies. They have amassed numerous vital certifications and are 100% woman-owned. And, over the years, they’ve assembled an amazing client list, including Google, Swatch, Microsoft, and Philips — but their website didn’t tell their story or match their reputation. Partnering with inConcert Web Solutions, the company set out to redesign their website and truly showcase why they are the trusted partner in magnetic solutions and a driver of innovation in aerospace, automation, medical, and robotics industries.
The Challenge
Building Brand Awareness
BJA Magnetics has 35+ years of experience as a manufacturer of permanent magnet products and assemblies. They have amassed numerous vital certifications and are 100% woman-owned. And, over the years, they’ve assembled an amazing client list, including Google, Swatch, Microsoft, and Philips — but their website didn’t tell their story or match their reputation. Partnering with inConcert Web Solutions, the company set out to redesign their website and truly showcase why they are the trusted partner in magnetic solutions and a driver of innovation in aerospace, automation, medical, and robotics industries.
The Solution
Attracting the Right Audience
The new mobile-friendly WordPress site offers engaging content and components that help attract, engage, and convert site visitors. 15 pages of new custom content targets priority keywords, helping BJA Magnetics show up in search results. The site features a new, modern design with a compelling custom video as the homepage hero. Small micro animations bring life to the site and help keep visitors engaged as they navigate. The site offers various opportunities for conversion, including email sign up and request a quote. The new site also gives BJA Magnetics an opportunity to partner with inConcert on monthly blog writing services, monthly email marketing services, AMP National Targeted Content Marketing services, and LinkedIn post management.
What We Discovered
The Results
The custom, interactive website that is consistently updated with keyword-rich content is providing BJA Magnetics with a contemporary platform to showcase their products and increase qualified traffic. They’ve experienced great results for many key metrics since launching the site and marketing services.
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