Life Sciences, Spec Website
MarathonLS delivers white glove lab operations support, from equipment servicing to inventory management and procurement. With a reputation for excellence and a roster of high-caliber clients, they needed a web presence that reflected the quality and impact of their offering. This project focused on elevating their digital presence to better communicate their expertise and distinct approach.
Key Facts
About This Life Sciences Website
Before a single line of code was written, we kicked off this project with our detailed spec process, collaborating closely with the MarathonLS team to define goals, map functionality, and wireframe key pages. Once we were all in alignment, we got to work building the site. Our content writers developed new messaging that speaks to lab managers, researchers, and finance teams alike, and used design elements like video headers and microanimations to bring their services to life. Integrated HubSpot forms capture and store leads efficiently, while ongoing SEO content drives targeted traffic from high-priority service regions. Plus, by utilizing blog functionality, a knowledge-base that provides 24/7 value to their web visitors.
Dynamic First Impressions Make an Impact
A bold video header and subtle microanimations help communicate MarathonLS’s professionalism and precision from the moment users land on the site. These visual cues reinforce the company’s clean, modern approach and make the site feel as responsive and high-touch as the services it promotes.
Content That Speaks to Key Decision Makers
MarathonLS’ new messaging is written to resonate with each of their key stakeholders, from scientists to CFOs. Content emphasizes real-world impact, not technical jargon. Combined with a targeted SEO strategy and location-specific service pages, this content helps the site attract the right users and move them toward action faster.
Seamless Lead Capture with Hubspot Integrations
To streamline service requests and sales outreach, HubSpot forms are integrated throughout the site. These forms route directly into the MarathonLS CRM, enabling faster follow-up and cleaner data. Every inquiry now has a clear, trackable path forward with the opportunity to nurture with the right information at the right time.
Clean, Purpose-Driven, B2B-Focused Web Design for MarathonLS
challenge and solutions
MarathonLS
The Challenge
Needing a Catalyst
for Change
MarathonLS had a strong value proposition, but their site didn’t make it easy for prospects to understand what set them apart. It lacked clear, benefit-driven messaging for each stakeholder, didn’t reflect the polish or agility of their services and didn’t streamline lead capture. They needed a solid plan to make their website work as hard as they do.
The Challenge
Needing a Catalyst
for Change
MarathonLS had a strong value proposition, but their site didn’t make it easy for prospects to understand what set them apart. It lacked clear, benefit-driven messaging for each stakeholder, didn’t reflect the polish or agility of their services and didn’t streamline lead capture. They needed a solid plan to make their website work as hard as they do.
The Solution
Bringing Lab Operations
Into Focus
We started with our spec process, collaborating with the MarathonLS team to map functionality, define audiences, and wireframe every key page. The result: a strategically planned site with strong messaging, stakeholder-specific content, efficient lead capture, and a modern, engaging user-experience that reflects their reputable brand. We continue to support performance with SEO content targeting high-value locations, plus ongoing website maintenance and change requests.
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