Pest Control, Signature Website

Ford’s Hometown Services

Ford’s Hometown Services is a family-owned and operated pest control company that has been in business since 1941. The growing company holds numerous designations in the industry and is routinely named one of the best pest control companies in Central Mass. Ford’s needed a well-organized website that made it easy for site visitors to see the breadth and depth of services they offer.

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The Key Facts About This
Pest Control Website

Ford’s Hometown Services has grown tremendously in its 80+ year history, adding new products, services, and team members. Working with inConcert Web Solutions, the new custom Signature Site gives Ford’s a modern, engaging design and intuitive navigation. New content highlights what differentiates Ford’s from competitors. The site also boasts an interactive service area map and careers section that highlights benefits and integrates with Ford’s HR platform.

Interactive Map

Offering pest control services throughout the state of Massachusetts, Ford’s needed an easy way to illustrate which services are available in every city and town within their service area. inConcert implemented a user-friendly interactive map, allowing users to search by city or ZIP code. In addition, custom icons note what services are available in each location, clickable to their respective webpages.

Engaging Content

Investing in content is essential to supporting Ford’s position as experts. As their marketing partner, inConcert helps develop new content every month. Their website features helpful content on a variety of pests, blog posts dig deep into topics that matter to their customers, and location specific content helps them target local prospects. Ford’s also leverages video and hundreds of positive Google reviews.

Careers Integration

Recruiting is essential to a growing company like Ford’s, so it was important to create a robust careers section on the website. Integrated with Ford’s HR platform, site visitors can easily see what positions are open, explore job postings and easily apply. From an administrative perspective, when Ford’s adds or removes a job posting from their HR portal, it is automatically reflected on their public-facing website.

Ford’s: Expert Pest Services Bolstered by an Expertly Designed Website

The Challenge and Solution of Ford’s Hometown Services

The Challenge

Growing Pains

Ford’s Hometown Services has a storied 80+ year history and they needed to keep up to date. As with any website, it had reached it’s shelf-life and as the company grew, their current site became in need of a restructure, redesign and overall updates that would help it reflect the modern professionalism and expertise they are known for in the community. It was time for a site that better represented the company Ford’s is today.

The Solution

A Professional Site for
a Professional Team

As Ford’s long-time web partner, inConcert Web Solutions, developed a new site that immediately provided a more polished, modern look. A more unified design language carried throughout the site ensures brand consistency, with all elements such as fonts, images, and graphics working in harmony. The team consolidated and updated the content to clearly and concisely reflect the unique expertise and experience Ford’s brings to customers. The new navigation helps site visitors easily find the right pest control solution. In addition, the site makes it easy for prospects to take the next steps and book an appointment with Ford’s. As their full-service marketing partner, we help them continually keep their website up to date through services such as web maintenance, content marketing, social media management and videography.