Ford’s Hometown Services
Ford’s Hometown Services, a family-owned and operated pest control company since 1941, has earned numerous industry designations and is consistently recognized as one of the best pest control companies in Central Mass. To reflect its growing business, Ford’s needed a well-organized website that clearly showcases the full range of services they offer.
The Key Facts About This
Pest Control Website
Ford’s Hometown Services has grown tremendously in its 80+ year history, adding new products, services, and team members. Working with inConcert Web Solutions, the new custom Signature Site gives Ford’s a modern, engaging design and intuitive navigation. New content highlights what differentiates Ford’s from competitors. The site also boasts an interactive service area map and careers section that highlights benefits and integrates with Ford’s HR platform.
Interactive Map
Offering pest control services throughout the state of Massachusetts, Ford’s needed an easy way to illustrate which services are available in every city and town within their service area. inConcert implemented a user-friendly interactive map, allowing users to search by city or ZIP code. In addition, custom icons note what services are available in each location, clickable to their respective webpages.
Engaging Content
Investing in content is essential for supporting Ford’s position as an expert in pest control. As their marketing partner, inConcert helps develop new content each month, including helpful information on various pests, in-depth blog posts on topics that matter to customers, and location-specific content to target local prospects. Ford also leverages video content and hundreds of positive Google reviews to further enhance their online presence.
Careers Integration
Recruiting is essential to a growing company like Ford’s, so it was important to create a robust careers section on the website. Integrated with Ford’s HR platform, site visitors can easily see what positions are open, explore job postings and easily apply. From an administrative perspective, when Ford’s adds or removes a job posting from their HR portal, it is automatically reflected on their public-facing website.
Ford’s: Expert Pest Services Bolstered by an Expertly Designed Website
The Challenge and Solution of Ford’s Hometown Services
Growing Pains
Ford’s Hometown Services has a storied 80+ year history and they needed to keep up to date. As with any website, it had reached it’s shelf-life and as the company grew, their current site became in need of a restructure, redesign and overall updates that would help it reflect the modern professionalism and expertise they are known for in the community. It was time for a site that better represented the company Ford’s is today.
A Professional Site for
a Professional Team
As Ford’s long-time web partner, inConcert Web Solutions, developed a new site that immediately provided a more polished, modern look. A more unified design language carried throughout the site ensures brand consistency, with all elements such as fonts, images, and graphics working in harmony. The team consolidated and updated the content to clearly and concisely reflect the unique expertise and experience Ford’s brings to customers. The new navigation helps site visitors easily find the right pest control solution. In addition, the site makes it easy for prospects to take the next steps and book an appointment with Ford’s. As their full-service marketing partner, we help them continually keep their website up to date through services such as web maintenance, content marketing, social media management and videography.
