Construction, eCommerce Website

New England Home Plans

New England Home Plans sells award-winning, pre-designed home plans online designed exclusively by leading architectural firm HPA Design. The site offers an intuitive experience for users, making it easy to search for popular styles such as Cape Cod, Cottage, Colonial, and Modern Farmhouse and complete their purchase online. Plus, admins can easily manage orders.

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Key Facts

About This eCommerce Website

HPA Design is an award-winning architectural firm offering a range of custom residential and commercial design services. With an impressive portfolio of high quality home plans available for resale, they decided to create a new branch of their company, NE Home Plans, with the exclusive goal to sell these plans online. Enter web partner inConcert Web Solutions to bring New England Home Plans’ new site to life. The new custom site offers sophisticated search features where users can find a plan through key criteria, including square footage or number of bedrooms. The e-commerce functionality makes check out a breeze, and a customer portal offers additional features based on customer type.

Keeping the User in Focus

Starting with a website spec, inConcert documented the needs and goals of both home buyers and builders in relation to home plan purchasing. The team then developed a content strategy, information architecture, and wireframes to create an engaging and intuitive site tailored to the needs of each audience.

Filtering at Your Fingertips

Building your dream home comes with many options. That’s why the filtering capabilities on the site are so important. Users can search over 200 plans using keywords, plan numbers, or categories such as style or square footage. Results auto-load instantly after users make their selections.

Personalizing the Experience

Users can register as builders or home buyers and get access to a secure account with unique features for each. Once logged in, the customer can save plans to favorites, reorder plans, and receive custom notifications. If the user is logged in as a builder, they can also view quantity pricing discounts.

New England Home Plans: Building Dream Homes Through E-Commerce

challenge and solutions

New England Home Plans

The Challenge

Building a Web Presence

New England Home Plans had over 200 pre-designed home plan designs from their award-winning architectural parent company, HPA Design, but no eCommerce platform to sell them online. Partnering with inConcert Web Solutions, the company set out to create a simple, clean and fully customized e-commerce website that allowed both builders and individual home buyers an easy and secure way to search, evaluate, order, and pay for home plans right on the website.

The Challenge

Building a Web Presence

New England Home Plans had over 200 pre-designed home plan designs from their award-winning architectural parent company, HPA Design, but no eCommerce platform to sell them online. Partnering with inConcert Web Solutions, the company set out to create a simple, clean and fully customized e-commerce website that allowed both builders and individual home buyers an easy and secure way to search, evaluate, order, and pay for home plans right on the website.

The Solution

Building Dream Homes

After mapping the user journeys for both home buyers and builders with a spec, the new mobile-friendly WordPress site prioritized showcasing the award-winning home plans. A grid layout of the plans shows the depth of options, while plan detail pages provide each one a place to shine with their unique specifications and images. Auto-load search results make it quick and easy for users to browse and search using keywords and filtering options. Site visitors can modify plans to their unique needs, such as choosing a finished basement or adding a sunroom, and the price automatically adjusts. When it’s time to check out, credit card integration through WooCommerce allows for seamless and secure payments. Plus, a custom portal allows users to create an account, making it easy to save favorites or see order history. On the backend, custom admin features make it easy for NE Home Plans to send the downloadable plans to customers after purchase.

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New England Home Plans