Herzog Dental
Herzog Dental is a family dental practice that does dental differently. They believe in providing patient-focused, progressive, caring dentistry to their community and want to become a true partner in health. Herzog Dental needed a new website that showcases what made their practice different and better illustrates all the services they offer, from preventive and aesthetic care to restorative and endodontic.
The Key Facts About This Dental Website
Herzog Dental wants patients to look forward to their dental appointments and they wanted their new website to showcase the calm, caring environment they work so hard to create. Working with inConcert Web Solutions, the new custom Signature Site gives Herzog Dental a clean, calm, simplified design and user-friendly navigation that showcases their services and patient resources. Unique design elements like micro animations and an image gallery make the site design more engaging and a custom article library makes it easy for patients to find information. In addition, Herzog Dental partners with inConcert Web on monthly writing services and Google advertising to drive traffic to their new site.
Content Creation
To boost Herzog Dental’s online presence and attract new patients who may be searching for a local dentist, inConcert Web delivers monthly writing services through our BUZZ Local Targeted Content Marketing program. These custom pages help enhance Herzog Dental’s location strategy, boosting visibility in a selected target market area.
Picture Perfect
A robust image gallery showcases the dental practice’s capabilities and highlights the quality of care patients can expect. Featuring photos of actual staff and patients, the gallery builds trust, conveys authenticity, and helps put both current and prospective patients at ease.
Education is Key
Educating patients and addressing common questions is a priority for Herzog Dental. With a customized article library hosted by Dear Doctor, the practice shares branded expert resources on a wide range of dental topics—helping to build trust and position Herzog Dental as a reliable, knowledgeable resource for both current and potential patients.
Herzog Dental: A Practice That Approaches Dental Differently Gets a Bright New Website
The Challenge and Solution of Herzog Dental
A Website in Need of Cleaning
Herzog Dental’s website was outdated. The design didn’t showcase the modern dental practice they are today, or the compassionate care they are known for delivering. In addition, it was difficult for patients to find information. Many of their dental services weren’t represented on the site, or were grouped together with other services, making it difficult for site visitors to understand the breadth or depth of services this practice offered.
A Healthy New Site
Herzog Dental’s web partner, inConcert Web Solutions, developed a new site architecture with dedicated pages for each service, making it easier for visitors to find the information they need. The attractive, modern design features a full-width layout that highlights images of the practice, staff, and patients. To further support patient education, the site also includes a robust, user-friendly dental library with a wide selection of videos and articles on procedures, treatments, and services.
