by Jim Schakenbach | Feb 11, 2011 | Content Writing
This is the process of determining what content already exists and its condition. Is it out-of-date, can it be refreshed, does it need to be rewritten, or is it easier to just junk it and start over? To accurately assess existing resources, you’ll need to start by...
by Jim Schakenbach | Feb 2, 2011 | Content Writing
Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1 Understanding Content Strategy To understand content strategy, you need to understand that creating good content is more than just putting words and pictures together....
by Jim Schakenbach | Jan 28, 2011 | Content Writing
Let’s get this out of the way right now: it’s pretty much a given in the business world today that content is king. More important, content is critical. It is the lifeblood, the identity, and the value of any company or organization. So why is it that content is so...
