by Mark Smith | Aug 19, 2013 | Apparel, Branding
Custom apparel is an essential part of your company branding strategy. Whether it’s equipping your staff with branded uniforms, handing out freebie promotional t-shirts, or selling branded apparel for profit, quality is of utmost importance. As a layman that is not in...
by Mark Smith | Aug 5, 2013 | Branding, Promos
Promotional products are an excellent way to market your company and boost brand recognition. There are endless options when it comes to promotional items; from pens to toys to bags to jackets – there’s a promo product out there for every business. The next time you...
by inConcert Web | Oct 10, 2012 | Branding
I watched from the sidelines this year (2012) with anticipation on what the Red Sox would do with manager Bobby Valentine, and not surprisingly they fired him the day after the season ended. Was this a good business move? I see this as a very interesting question. I...
by inConcert Web | Sep 27, 2012 | Branding
By now you have certainly heard of the issues related to the replacement refs in the NFL (National Football League). To sum it up briefly, the replacement refs were working because the regular refs were locked out by the NFL owners over the summer of 2012 due to a...
by Mark Smith | Jan 21, 2011 | Branding
Branding, what is it and why do we need it? You can find thousands of different definitions and explanations of branding. Webster describes branding as: “the promoting of a product or service by identifying it with a particular brand”. Personally, my best...
by Mark Smith | Nov 29, 2010 | Branding
As a small business owner, you’ve got a lot on your plate; keeping up with bills, hiring qualified employees, ensuring profitability, all the while you’re trying to maintain a decent reputation and attract new business prospects. I want you to ask yourself...