Resistance is Futile

If you’re under the impression that you and your company can avoid social media just by refusing to register any accounts, think again. Managing your company’s reputation can be trickier than you think. There are many sites out there that will create their...

Social Media = Customer Service

What’s the first thing you do when you’re frustrated by a product or service? Most people instinctively complain to anyone who will listen. With smartphones in every pocket in today’s world, blasting out these negative messages is easier than ever,...

What is the problem with online customer reviews?

As all business owners know, referrals are the golden ticket to business success.  We live and die on referrals.  The more we get, the more successful our companies tend to be.  While it’s not always true that referrals equal success, it is often a Key...