Blog Effectiveness: Timing

One question I get asked all the time by clients is “How can I make my blog as effective as possible?” The answer lies in Google Analytics. As you may know, Google Analytics tracks a wealth of knowledge that can be used to create a variety of customized reports...

Yahoo! Announces Higher Traffic Than Google

Recently Yahoo! announced that they had more traffic than Google over the same period.  Some news reports are attributing this to new Yahoo! CEO, Melissa Myers, and her efforts to increase the overall appeal across many different segments. I’m skeptical that the...

Traffic versus Conversion

Lately I have had a number of people call me to talk about generating more traffic to their website.  It’s typically phrased as  “How can I get to the top of Google?” As I dig deeper into understanding why they want more traffic, I get to the root of...