What is the problem with online customer reviews?

As all business owners know, referrals are the golden ticket to business success.  We live and die on referrals.  The more we get, the more successful our companies tend to be.  While it’s not always true that referrals equal success, it is often a Key...

The Power of Testimonials

What better way to communicate to your audience that you do your job well than straight out of the mouths of the people who have already experienced it? Testimonials are advertising gold. Sometimes you can be surprised by the things your satisfied customers will say...

Using Customer Testimonials on your Website

Word-of-mouth marketing is the number 1 response that I hear when I ask people how they market their business.  Everyone lives by the customer referral; we all do.  The reality is that you can use your website to showcase great customer testimonials when appropriate. ...