Who are the 16%?

Ever since Facebook changed the fundamentals of their news feed algorithm, brands have been watching their reach statistics plummet. Social media experts declared that brands with Facebook business pages should expect to reach only 16% of the people that have clicked...

Why are there so many social networks?

As a social media professional, I get asked a lot of questions about the different social networks. One common question that people ask is why there are so many different networks. “Wouldn’t it make more sense for everyone to be on one platform?” they ask. Well,...

Should I pay to advertise on Facebook?

As an ever-changing service, it can be hard to keep up with all the new Facebook features. Does anyone remember Facebook Gifts, the first Facebook feature to involve payment? Just one dollar bought you a fake virtual item to post on a friend’s wall for all to see....