The Ying and Yang of Google Plus

by | Sep 28, 2016 | Social Media

I see eyes roll in the general business sector when the words Google Plus are mentioned.  Often times the thought is “Geez, yet another social media site I need to manage?”.  This is a very relevant, and often true statement.  I wanted to break down the Pro’s and Cons...

Who are the 16%?

by | Mar 10, 2014 | Social Media

Ever since Facebook changed the fundamentals of their news feed algorithm, brands have been watching their reach statistics plummet. Social media experts declared that brands with Facebook business pages should expect to reach only 16% of the people that have clicked...

Are you too hesitant to hashtag?

by | Dec 23, 2013 | Social Media

Now that Facebook has jumped on board the hashtag wagon (hashtwagon? …no?),  there’s no reason for your company not to follow suit. The hashtag, although publicly decried in the media as an annoyance, can be a powerful tool if you use it the right way. The...