Are you too hesitant to hashtag?

Now that Facebook has jumped on board the hashtag wagon (hashtwagon? …no?),  there’s no reason for your company not to follow suit. The hashtag, although publicly decried in the media as an annoyance, can be a powerful tool if you use it the right way. The...

What’s the deal with hashtags?

As you may have noticed, Facebook has recently implemented a feature that is both new and old – the hashtag. This little symbol has been given many names over the years, including “hash sign”, “number sign”, “pound symbol”, “tic-tac-toe thingy” and my personal (and...