Should I Optimize My Facebook Business Page?

Should I Optimize My Facebook Business Page?

The answer is… YES! According to a recent study by D/O Digital, 58% of consumers who plan to buy products in-store, visit a business’s Facebook page before they buy. The main reason consumers view your Facebook Page is to see what others say about your products...

Who are the 16%?

Ever since Facebook changed the fundamentals of their news feed algorithm, brands have been watching their reach statistics plummet. Social media experts declared that brands with Facebook business pages should expect to reach only 16% of the people that have clicked...

Are you too hesitant to hashtag?

Now that Facebook has jumped on board the hashtag wagon (hashtwagon? …no?),  there’s no reason for your company not to follow suit. The hashtag, although publicly decried in the media as an annoyance, can be a powerful tool if you use it the right way. The...