Who are the 16%?

Ever since Facebook changed the fundamentals of their news feed algorithm, brands have been watching their reach statistics plummet. Social media experts declared that brands with Facebook business pages should expect to reach only 16% of the people that have clicked...

Are you too hesitant to hashtag?

Now that Facebook has jumped on board the hashtag wagon (hashtwagon? …no?),  there’s no reason for your company not to follow suit. The hashtag, although publicly decried in the media as an annoyance, can be a powerful tool if you use it the right way. The...

5 Major Signs You Need Help With Social Media

Social media, an inherently ever-changing service, can be quite confusing regardless of the era in which you grew up. From sudden new features to sly privacy policy changes, these types of websites keep their users on their toes. Despite the confusion, social media is...