The answer is… YES! According to a recent study by D/O Digital, 58% of consumers who plan to buy products in-store, visit a business’s Facebook page before they buy. The main reason consumers view your Facebook Page is to see what others say about your products...
One of the most recent and noticeable updates to Facebook in recent weeks is the addition of a birthday notification. Now, just like the notification from a comment on your status, you’ll get a little red reminder at the top of your screen that today is...
Ever since Facebook changed the fundamentals of their news feed algorithm, brands have been watching their reach statistics plummet. Social media experts declared that brands with Facebook business pages should expect to reach only 16% of the people that have clicked...
With such frequent changes to social networks’ security and privacy settings, it’s a really, really good idea to review your accounts periodically. Protecting your privacy and personal data online is not just an option – it’s a responsibility....
Now that Facebook has jumped on board the hashtag wagon (hashtwagon? …no?), there’s no reason for your company not to follow suit. The hashtag, although publicly decried in the media as an annoyance, can be a powerful tool if you use it the right way. The...
