Professional Football and Your Company

As I write this, we are the midst of the 2013 NFL Season.  As a football fan myself, and someone who has coached football and multiple levels in the past for 7 years, I can’t help but make a correlation between the game of football and the game of business. Let...

Social Media = Customer Service

What’s the first thing you do when you’re frustrated by a product or service? Most people instinctively complain to anyone who will listen. With smartphones in every pocket in today’s world, blasting out these negative messages is easier than ever,...

What happened to my web guy?

Does this story sound familiar? You place the call and leave a message… but no response.  This happens weekly, so you keep calling back.  For some reason, your web guy just doesn’t call you back. Why is that? After all, you most likely want a simple answer...

Are you ready for Black Friday?

We’re almost halfway through October, which means time is running out for your company to prepare for Black Friday. This year, the shopaholics’ favorite holiday falls on Friday, November 29th. We’ve put together a list of questions you need to ask...

How do I manage a social media crisis?

Social media has become an integral part of doing business online. With so many clients and consumers online, it’s easy for one upset customer to take a little problem and announce it to the world. If you don’t take the right steps to fix the problem, you may be doing...