Traffic versus Conversion

Lately I have had a number of people call me to talk about generating more traffic to their website.  It’s typically phrased as  “How can I get to the top of Google?” As I dig deeper into understanding why they want more traffic, I get to the root of...

Why Conversion is Important

Conversion is the key for growing your website and for ensuring that the people visiting your website actually call you for the products and services that you offer. Conversion can be defined as multiple different actions. You may set up a conversion as a phone call...