by Jim Schakenbach | Mar 30, 2011 | Content Writing
This is when many people would say, “Whew! We finally got all that posted. Glad that’s over with!” But they’d be wrong. This is only the beginning. Now comes maintenance. This involves the same three steps as creating the original content (see Step IV illustration)....
by Jim Schakenbach | Mar 4, 2011 | Content Writing
Now it’s finally time to put pen to paper, keystroke to keyboard. If you’ve hired an outside writer, be sure that he or she understands any industry terms and usage they may encounter in the process. Does your company or organization have a standards manual or written...
by Jim Schakenbach | Feb 25, 2011 | Content Writing
Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content: Who’s going to be writing the content? Where’s the information for it coming from? “Tribal knowledge” – the collective wisdom and experience of...
by Jim Schakenbach | Feb 2, 2011 | Content Writing
Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1 Understanding Content Strategy To understand content strategy, you need to understand that creating good content is more than just putting words and pictures together....
