As businesses grow, so do their marketing needs. If you’re wondering if you’ve hit the point where it’s time to consider partnering with a digital marketing agency, you’re not alone. Here are the top five signs it’s time to partner with a marketing agency.
1. You’re overextended.
Marketing teams traditionally run lean. For small and medium-sized businesses, all the marketing duties can often fall to just one or two people. And often, marketing isn’t their only focus. If you find you or your team is continuously overextended, your business will miss out on opportunities. And, what does get done isn’t always done at 100 Percent. Not to mention, you run the risk of burning out your team.
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2. You’re lacking the skills you need.
Marketing is more complex today than ever before. From understanding how to work with Google’s search algorithm to building websites that work for mobile users to managing marketing automation and customer relationship management platforms, marketing isn’t just clever taglines or eye-catching design anymore. It takes specialized knowledge to compete today.
3. Your sales or leads have flatlined.
If you’re like most business owners, you expect your website, social media efforts, and other marketing initiatives to produce so many leads a month. If your current efforts aren’t producing the results you need to keep your sales pipeline filled, or you just don’t have the time to execute inbound marketing campaigns, your bottom line could suffer.
4. Your website is out-of-date
Your website is your business’s front door. If it’s not providing a great user experience, you could be losing customers. Today’s sites must be mobile-friendly, quick to load, and have a strong technical foundation that helps you rank in search results. They must also put your site visitors on a path to conversion, with strategically placed calls-to-action that invite your prospects to take the next step.
5. You’re not generating new content.
Creating relevant, valuable content for your target audience on a regular basis keeps site visitors engaged and search engines happy. It also gives you content to promote on your social media platforms, which helps drive traffic to your site. But doing the necessary keyword research, managing complex editorial calendars, and creating fresh content are all time-consuming tasks.
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If any of these signs sound familiar, turning to a trusted agency like inConcert Web Solutions will help. We specialize in helping small and mid-sized businesses with everything from web development to content marketing to social media, and we’d love to take the burden off your internal team and help your company grow!
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