The importance of being highly ranked by search engines is obvious. People use search engines to search. It is also obvious that if the major search engines, such as Google or Bing, revealed the algorithms that they use to determine who is the best of the best, people would soon figure out a way to game that system and corrupt the integrity of the results. That’s where companies like inConcert Web Solutions come in – we can help you design and create a website that represents who you are and how your company can help your client base, in addition to cooperating with the detailed standards that search engines set for websites.
However, due to corporate secrecy, we cannot guarantee the success of any of our efforts. In fact, these algorithms are changing every day. Sometimes the changes are announced publicly, like Panda, Penguin, Hummingbird, etc. Other times, changes are made behind the scenes. There’s not much anyone can do about it.
That’s why we monitor the results of the websites that we maintain for our clients. Using Google Analytics and a variety of other tools, we measure traffic, interaction, and search engine rankings and meet each month to discuss the trending activity. If we’ve just added a new feature to a website and the traffic statistics are skyrocketing, then obviously that’s a good thing. If traffic statistics aren’t meeting expectations, then we know we’ve got to readjust our efforts.
Keeping your content fresh and up-to-date is always going to be the best way to strive for a high search engine ranking. Google and other search engines value relevant, oft-updated content that is accurate and helpful. So if that’s what you’re legitimately adding to your website, you’re well on your way! We can implement your ideas in code or help you strategize so call us today.