You’re familiar with traditional fast food restaurants… and what they offer. The benefits are pretty straightforward: quick and cheap. They certainly serve a purpose… typically, you are in a pinch for time and need something quick. Or you just have a couple dollars, so you can order off the dollar menu. Either way, they may meet your needs at the time.
However, if you plan ahead properly, and you think about all of your dining options, you may likely not choose fast food, but instead a dining experience more along the lines of 111 Chophouse or Bocado (in Worcester).
Your website is similar, with one exception: this isn’t food. It’s an investment.
Sure, your fast food website looks good… at first. Is it going to be good for you in the long run? Probably not. Beneath the surface, your cheap-n-easy website is not going to have any substance. The final result is an overpriced meal (your site) lacking nutrition (quality information), made of low-quality ingredients (template code), hastily assembled by an amateur. Is that what you’re really looking for?
This type of website design is not going to be able to help you grow your company. Your visitors are not new to the Internet – they WILL notice the low quality of a template site.
In addition, a “fast food” type of website probably won’t be customized to suit your needs – it’s like you’ve just bought the standard Big Mac, but your company is a vegetarian. Just like people with special dietary restrictions, many companies and industries require specific services or functionality from their websites.
A “fast food” type of website design is not going to be helpful or take any of the workload off your shoulders. It is basically just an online billboard. A high quality website is capable of automating a great deal of overhead work, saving you a great deal of time. When you choose to work with professional website experts like inConcert Web Solutions, you have so many more options for your site, ranging from eCommerce to contact forms, image rotators to quantity calculators, blogs and more. You want your website to get work done for you, not create more work for you to squeeze into your busy schedule!
In conclusion, this handy diagram should help you understand what we’re trying to say. You get what you pay for, after all… Call us today with any questions you may have, or to get started on the website your company deserves.