How much do you know about YouTube? It’s a pretty powerful tool, not just an entertaining time-waster. You can find all kinds of different content in the videos posted there, from videos of cats to intelligent lectures and tutorials to music videos. In recent times, it has also become a powerful tool for political and social movements. Did you know YouTube is ranked as the number two search engine in the world, second only to Google? That sounds like a pretty good reason to establish a YouTube presence for your company.  Even without a lot of views, simply posting videos and linking to your website in the description is another great way to improve your search engine rankings.

You don’t need fancy camera equipment, either. You can use a smartphone (if you don’t have one, ask a friend) to record a simple video and post it straight to YouTube. Technology today has really made it easy for people to put themselves out there. So now the question you have to ask yourself is “what’s stopping me?”

If you have no idea what types of videos to post, don’t worry. There are plenty of different ways to create content for videos without being a professional videographer. If you sit down and brainstorm ideas for videos that you think your potential clients will be looking for, you are off to a great start. If you’re a landscaper, try filming a walking tour of your recent beautiful project, and narrating what you did to make it so nice. If you’re an artist, film yourself at work. Maybe you have products for sale – ask your customers to send you videos of your products in action. If you think your job is too boring to document, then it’s time to whip out your marketing skills and create a scenario worth watching.

Don’t be afraid to get creative. There is no one specific way to create a video that will go viral, nor is there a checklist on how to do it. You need to figure out what makes you stand out and use that to your advantage. If that involves writing a script and practicing ahead of time, then so be it. You can also hire professionals to help you brainstorm, plan and develop a video campaign. Check out the options that we offer here at inConcert, or take a peek at our channel! If you haven’t seen our Tuesday Tips series, you’re seriously missing out.