YouTube is an ideal tool for your business, don’t you agree? Most business professionals don’t agree; however, I am going to show you how it can be a useful tool for your business. First, would you agree that you want you business to show up high in google? I think you would. Did you know that YouTube is owned by Google? Did you know that Google gives weight in the search results to relevant videos? Did you also know that YouTube is the second most popular search engine? YouTube receives more searches than Yahoo or Bing! Google will also integrate relevant videos into their natural search results. All of this makes YouTube a purposeful business tool – and a viable one – resulting in reasonable ROI for your time.
So how do you make YouTube work for your business? Here are a few suggestions:
- Add one video per month
- Use a simple tool to record a video and upload it. Two suggestions are Flip Video and iPod Touch – they work great and are fairly simple.
- Don’t worry about editing all the videos, it’s not always worth the time
- Establish a YouTube channel and configure it to have your business information on it
- Embed the videos that you upload into your website or blog
- Share the blog or website page on Facebook
- Share the YouTube video on Facebook
So, what do you create videos about? This is always a challenge to think of these things. First, remember that you need to spend time educating and providing valuable information to your viewers and readers, so provide reasonable information that makes sense. Second, think about relevant information that you want to show up for in Google, and write/record videos about topics that will include those keywords and phrases. Here are a few suggestions:
- Tutorials – what do your customers want to know how to do – use a product? decorate a room? make repairs?
- Advertisements -make a video ad for each product/service you offer!
- Events – when you’re hosting an event, break out the Flip Video and simply record how much fun everyone is having. Maybe you had a few speakers, put up excerpts of their speeches. Did you have a famous performer/speaker at your event? Time for a video! …you get the idea.
- Testimonials/Case Studies – Do you have a client that wouldn’t mind being on camera? Ask them to give a video testimonial!
Those are just a few ideas, but the options are limitless…just remember this: you’re representing your business, we suggest not recording any material that might be deemed inappropriate or controversial. Creating and managing your videos is a very simple process, that takes very little time and effort, and can result in more traffic to your business, and that could mean more revenue to your business!