February 2011 - inConcert Web Solutions, Inc.

Content Strategy – Step III: Content Resource Assessment

by Jim Schakenbach | Feb 25, 2011 | Content Writing

Now that you’ve determined your Key Content Theme, you need to figure out how you’re going to create all that content: Who’s going to be writing the content? Where’s the information for it coming from? “Tribal knowledge” – the collective wisdom and experience of...

Content Strategy – Step II: Key Theme Development

by Jim Schakenbach | Feb 18, 2011 | Content Writing

This is where the heavy lifting begins. Before you even begin to write, you need to analyze several key factors that collectively form the addends of a simple equation, the sum of which is – you guessed it – the key theme that will anchor your content strategy: The...

Content Strategy – Step I: The Content Audit & Inventory

by Jim Schakenbach | Feb 11, 2011 | Content Writing

This is the process of determining what content already exists and its condition. Is it out-of-date, can it be refreshed, does it need to be rewritten, or is it easier to just junk it and start over? To accurately assess existing resources, you’ll need to start by...

Content Strategy – Six Steps to Better Content: Introduction – Part 2

by Jim Schakenbach | Feb 2, 2011 | Content Writing

Click here to read Content Strategy – Six Steps to Better Content: Introduction – Part 1 Understanding Content Strategy To understand content strategy, you need to understand that creating good content is more than just putting words and pictures together....

Browser Statistics – January 2011

by inConcert Web | Feb 1, 2011 | Browser Stats

The web browser statistics have been released through January 2011. The stats are published monthly at W3CSchools.com. Below are the web browser stats for January 2011. 2011 IE9 IE8 IE7 IE6 January .5% 16.6% 5.7% 3.8% 2011 Firefox Chrome Safari Opera January 42.8%...

Content Strategy – Step III: Content Resource Assessment

Content Strategy – Step II: Key Theme Development

Content Strategy – Step I: The Content Audit & Inventory

Content Strategy – Six Steps to Better Content: Introduction – Part 2

Browser Statistics – January 2011

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