Conversion is the key for growing your website and for ensuring that the people visiting your website actually call you for the products and services that you offer.
Conversion can be defined as multiple different actions. You may set up a conversion as a phone call or a form submission on your website or you can track how long someone has looked at a particular page. You can even set up a conversion tracking methodology to track whether or not someone has looked at a specific page on your site. All these are ways to determine if your website is working effectively for you.
Conversion is the key; it’s the Number 1 thing you need to think about when you are working, maintaining and growing your website!
From the standpoint of conversion you need to think about what you want to have happen. So, for instance, if you are a building contractor you may not check your email very often and therefore a conversion key for you would be a phone call…. you’d rather have someone call your phone than send you an email. If that’s the case you can set up conversion tracking on your site with separate phone numbers that forward to your main phone number. Then, at the end of the month, you can check those separate phone numbers for how many calls were made to you so you wouldn’t have to ask each person who calls you how they found you. Although that is always a good question to ask, it doesn’t always give you truthful results. Many times if you ask how the person found you they may say that they saw your tv ad when, in fact, you never ran a tv ad. So, setting up tools on your site to actually track the conversions is a very important thing to do.
Conversions really do matter and you should look at them at least on a monthly basis to determine how well your website is performing for you and then make adjustments according to the conversion data. If, for instance, you had a white paper you wanted to post; a good conversion would be a download of that white paper so you could track what pages people go to and set up the web page to allow you to capture an email address. You could put a piece of tracking code on the Thank You Page so it tracks the download and that is where you provide the white paper. Not only have you captured the email address that proves that people went to that white paper and downloaded the page but you could also now market directly to the people via their email addresses.
So, understanding a conversion is a huge factor and if you want to know more about how you can make your website conversion-friendly and what inConcert Web Solutions can do to help you grow the conversion factor on your site, feel free to contact us today. We look forward to hearing from you.