Social Media = Customer Service

What’s the first thing you do when you’re frustrated by a product or service? Most people instinctively complain to anyone who will listen. With smartphones in every pocket in today’s world, blasting out these negative messages is easier than ever,...

Get the Best of Social Media, Part 4 (Pinterest)

This is the last part of a four-part series about how to get the best of social media. Check out the first part about Facebook, the second part about Twitter, or the third part about LinkedIn before you educate yourself about Pinterest! Tell me more about Pinterest....

Why are there so many social networks?

As a social media professional, I get asked a lot of questions about the different social networks. One common question that people ask is why there are so many different networks. “Wouldn’t it make more sense for everyone to be on one platform?” they ask. Well,...