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Pantone vs. Process

The process of offset and digital printing has truly become a science, particularly when it comes to color. One of the biggest challenges in printing is getting the colors just right. Basically, any type of printing that includes a full color photograph will require process printing.  Process printing utilizes a mix of the four CMYK colors; Cyan, Magenta, Yellow, and Black.  Printing requirements where only one or two colors are required, such as business stationery, typically is printed utilizing Pantone Colors. Read the rest of this entry »

When ordering print materials there are many things to consider; things that may have never crossed your mind until your printer asks you what you prefer. Here are a few things that you should determine before asking for a quote from your printer.

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